MEDITERRANEAN
TOURISM FORUM

28th November 2025 – Hilton, Malta

Malta-Based Delegates

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International Delegates

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Last Year’s Forum

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3 Days

26 – 28th November 2025

35+

Countries

1500+

Delegates

60+

Speakers

MEDITERRANEAN SEA
Sustainability, Experience & Artificial Intelligence

The 10th edition of the Mediterranean Tourism Forum will take place on 26–28 November at the Hilton Malta. The 10th Edition of the Mediterranean Tourism Forum is your gateway to the future of tourism. This landmark event will bring together over 1,500 delegates from more than 30 countries to explore bold ideas that will redefine Mediterranean tourism.

At the heart of this year’s Forum is the Mediterranean Sea — more than just a body of water, it is a symbol of life, culture, food, and economic vitality. The sea connects communities, shapes identities, and inspires experiences that travellers cherish.

Viewed from another perspective, the discussion about the Mediterranean is framed through SEA — Sustainability, Experience, and Artificial Intelligence. Sustainability is essential: tourism must adapt to the challenges of the growing overtourism movement, the rise of short-term rentals, operational pressures, and the carbon footprint of travel, ensuring the region’s natural and cultural wealth is preserved for future generations. Experience highlights the transformative power of tourism to create memories, blending culture, cuisine, and coastal adventures into moments that define the Mediterranean’s global appeal. Artificial Intelligence unlocks innovation, enabling smarter marketing, personalized experiences, and efficient operations that elevate the entire sector.

The Plenary Session on 28 November will be the highlight of the Forum. Leading experts will dive deep into how the Mediterranean — both as a place and as a concept — drives sustainable growth, immersive experiences, and technological innovation in tourism. This is your chance to connect with thought leaders, exchange ideas, and shape strategies that will define the next era of Mediterranean tourism.

Don’t just witness the future of tourism — be part of it.

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26th November

Schedule of the Day

Morning & Afternoon

Mediterranean Knowledge & Exchange Policy Forum (Day 1)

Forbes Travel Guide Training
– Sea View Hotel, Saint Paul’s Bay, Malta

Competitions:
Receptionist of the Year (Selection)
Housekeeping Attendants (Selection)

Evening

Mediterranean Tourism Awards
– Palace of the President – By Invitation

EVENT Networking Event at the Farsons Brewery Experience – By Invitation

27th November

Schedule of the Day

Morning & Afternoon

Mediterranean Knowledge & Exchange Policy Forum (Day 2)

Forbes Travel Guide Training
– Hilton Hotel, Malta

Afternoon

Opening of Photographic Exhibition

BRAIN Think Tanks

ART Master Class

Careers in Hospitality Seminar

Projects Match-Making Meetings

Competitions:
Receptionist of the Year (Final)
Housekeeping Attendants (Final)
Culinary Arts (Final)
Waiter of the Year (Final)

Evening

EVENT Mediterranean STARS Concert by the Mediterranean Orchestra under the musical and artistic directorship of Maestro Bruno Santori – By Invitation

28th November

Schedule of the Day

Morning & Afternoon

Mediterranean Tourism Forum Plenary – 10th Edition

Master Classes

SPEAKERS

H.E. Myriam Spiteri Debono

President of Malta

Hon. Dr Ian Borg

Deputy Prime Minister and Minister for Foreign Affairs and Tourism (Malta)

Tony Zahra

President, Mediterranean Tourism Foundation

Andrew Agius Muscat

Secretary General, Mediterranean Tourism Foundation

Rajan Datar

Moderator
BBC Broadcaster
and Journalist (UK)

Alex Connock

World-leading expert in AI
Senior Fellow in Management Practice, Saïd Business School
University of Oxford (UK)

Manfredi Lefebvre d’Ovidio

Chairman of the World Travel & Tourism Council (WTTC)

Sara Roversi

Founder of the Future Food Institute (Italy)

Vitomir Maričić

Freediver & Multiple World Record Holder (Croatia)

Ali Boltaç

Mayor of Tarsus, Türkiye (Türkiye)

Carlo Micallef

Chief Executive Officer, Malta Tourism Authority (Malta)

Anna Pollock

Founder Conscious Travel (UK)

Aradhana Khowala

CEO and Founder, Aptamind Partners (UK)

Alper Utku

President
Amsterdam Tech (Türkiye)

Dimitrios Buhalis

Chair, MTF Research Forum; Professor, Bournemouth University (UK)

Glenn Mandziuk

CEO, Sustainable Hospitality Alliance (Canada)

More Speakers

28TH NOVEMBER 2025

THE PLENARY

SEE FULL PROGRAMME

MASTER CLASSES

SEE MASTER CLASSES

26-27th November

The Mediterranean Tourism Knowledge Exchange and Policy Forum 2025

The Mediterranean Tourism Knowledge Exchange and Policy Forum chaired by Prof. Dimitrios Buhalis will unite researchers and policymakers to share insights and research, enhancing regional development and sustainability. It promotes regenerative tourism that revitalises environments and communities, fostering mutually beneficial relationships between tourists and locals, ensuring all stakeholders co-create value and enhance the overall experience.

Full Programme & Registration

26th-27th November

STAR Journey in Partnership with
Forbes Travel Guide

In collaboration with Forbes Travel Guide, we are working with Malta’s Hotels and Restaurants to deliver exceptional hospitality.

Full Programme & Submission

26th-27th November

BRAIN Roundtable Discussions

BRAIN stands for Business Research and Innovation Network. This project aims to unite diverse professionals from various countries, professions, and cultures to collaboratively brainstorm and devise innovative solutions to pressing challenges in business and society. By fostering cross-disciplinary dialogue and collaboration, the BRAIN Project seeks to stimulate creative thinking and practical initiatives that can lead to impactful outcomes.

BRAIN Morning & Afternoon Sessions

EVENTS

MTF NETWORKING CARD EXCHANGE
26TH NOVEMBER 2025

MORE INFORMATION

ART MASTER CLASS
27TH NOVEMBER 2025

MORE INFORMATION & REGISTRATION

MEDITERRANEAN STARS CONCERT
27TH NOVEMBER 2025

MORE INFORMATION & REGISTRATION/RSVP FOR INVITEES ONLY

COMPETITIONS

RECEPTIONIST OF THE YEAR

26TH & 27TH NOVEMBER 2025

MORE INFORMATION

HOUSEKEEPING ATTENDANTS

26TH & 27TH NOVEMBER 2025

PARTICIPATE

CULINARY ARTS

27TH NOVEMBER 2025

PARTICIPATE

WAITER OF THE YEAR

27TH NOVEMBER 2025

PARTICIPATE

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We connect Mediterranean tourism stakeholders to promote dialogue, peace, and stability. Through education networks and sustainable projects, we support training, intercultural initiatives, and hospitality professionals, driving growth and resilience across the region’s tourism and development sectors.

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